Successful Staging Strategies Part 2 of 2



Patrick Clancy of Bali Nirmana Property offers these proven home staging tips and advice to help make your villa more appealing to the greatest number of potential buyers.


  1. Remove art, collections or accessories
  • Especially attention-grabbing or personal items.
  • Buyers may evaluate and remember the art rather than the house. People can have a negative reaction to art or collections and transfer that to the house.
  • Valuable items should be removed for safe-keeping.


  1. Paint all walls in neutral colors.
  • The smartest colors should be inoffensive, appealing to the widest population. This helps buyers imagine their own furniture and belongings in the room. Then they have less concern with matching their belongings to the walls and are free to imagine themselves in the space. Remember, neutral doesn’t have to mean ‘white’.


  1. Remove small appliances and kitchen clutter
  • Items like the coffee maker, toaster, etc. can add to the clutter on a kitchen counter.
  • Kitchen counters look bigger and neater without the appliances. It implies there is enough cabinet space, instead of too little.


  1. Don’t have the back of furniture facing the entrance to a room.
  • It creates an unwelcoming, awkward traffic pattern, and interrupts the “flow”.
  • The arrangement of furniture can make a room feel smaller, unfriendly, or even too crowded. Striking a balance is the key.


  1. “Tell a story” with your staging.

Tell A Romantic Story

  • Put a breakfast tray with coffee mugs on the bed. Put candles on the bathroom soaking tub.
  • These small “mico-staging’ tips make a home feel warm and livable without being too personal. They allow buyers to make emotional connections with the house. All of these small vignettes can help buyers to imagine their life will be different in ideal ways if they lived there.


  1. Let the Sunshine In
  • Windows should have sheer coverings or no coverings at all. You may even remove screens to let the maximum amount of sunlight in.
  • Sunlight is emotionally uplifting, makes a space feel bigger and shows off outdoor spaces.


  1. Use scented candles, plug-in air fresheners, or potpourri
  • The right scent can be warm and inviting, and mask unpleasant odors.
  • Note: many respondents to the study said that the smells should be subtle. You don’t want overpowering scents to speak louder than the house does!


  1. Remove some of your clothes from the closets
  • Thin out the linens and items from storage closets. The same goes for your kitchen cabinets. Consider it pre-packing for your move.
  • Buyers want to know that all of their belongings are going to fit. Crowded storage spaces, no matter how large, leave the impression that there isn’t enough room.
  • Crowded storage spaces also leave an impression of untidiness. It’s always best to minimize negative impressions in any way you can, even the small ways.


Staging Works!

This analysis, although not scientific or empirical, is valuable in that it gets to the emotional and esoteric effects of each staging principle. When you see the effect on the psyche of the buyer, the value of correct staging is very persuasive.